Posts in Brand Styling
Building a brand style guide - a case study from a client's project

In this blog post, I would like to share with you a real life example of what a brand styling entails and what makes a good brand styling. I’m going to walk you through the branding work done for one of my favourite clients. From initial questionnaire to corollary designs, see what informed the styling choices in the project.

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What is a brand style guide and does your business need one?

Many small business owners are familiar with what a logo is. We all recognise at a glance Nike’s swoosh icon or Starbucks’ mermaid. As you may suspect, creating a brand goes well beyond having a pretty mermaid logo to display. In this blog post I will show you what you can do to create a strong brand from the visual point of you and how a designer can help you with this.

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