Branding & Graphics
Branding and graphics projects I worked on, with clients worldwide, to bring transformation through image, messaging, adaptation and cultural context
Brand Design
Kit & Kate — Brand identity development
Children’s lifestyle and premium handmade goods, with an aesthetic shifting toward “controlled whimsy”, a visual language that balances playfulness, and craftsmanship with minimalist design sensibilities.
Repositioning a children's lifestyle brand through a visual identity that balances playfulness, craftsmanship and contemporary minimalism.
My role involved understanding the brand's values and aspirations, developing a visual direction and translating these into a coherent identity system, including brand guidelines and packaging.
Welchome — Adapting brand identity across cultures
Developing the visual identity for an Italian home décor e-commerce business, translating a Nordic-inspired aesthetic into a visual language that would resonate with Italian customers.
The project explored how brand identity can adapt to different cultural expectations while retaining a recognisable design direction.
Visual Identity for Social Impact - Ett Hem Att Trivas i + Ett Stad För Alla
Developing a visual identity for a project exploring the relationship between design, child-friendly environments and collective well-being. The aim was to translate a social mission into a coherent brand language that feels warm, approachable and inclusive, while retaining a clear and structured visual direction.
The project draws on Northern European design principles, exploring how ideas of care and well-being can extend beyond the home into shared public spaces and urban environments.
Other brand design projects
App Graphics and UI
Paw Math — Digital product & UI design
Developing the visual identity and user interface for Paw Math, an educational app exploring a more thoughtful approach to children's digital learning.
The project challenged conventional engagement patterns built around bright stimuli and rapid interactions, instead exploring how emotional comfort, simple visuals and gentle interactions could support learning. My contribution included developing the app's visual language, illustration style and graphic assets, and designing an interface that prioritised clarity, accessibility and ease of use for young learners.
Timefully yoga app — conceptual art
Creating art concepts for a yoga app for an additional feature to be added to the already existing core product.
The project needed a calm landscape with a tree.
Some of the mood boards created over the years
Visuals
